About Author

Frank Ploenissen - Marketing Manager Display Integration, Avnet at Avnet

After getting his diploma in electrical engineering, Frank entered the world of display solution and distribution in the year 2000, holding product responsibility for several display and touch lines. Starting 2007 he worked as a sales and marketing manager for a design and manufacturing company of CCFL and LED backlight drivers, and afterwards established the German branch for a Austrian display and solution provider. In 2013, Frank joined former MSC which in turn was bought by Avnet.

In his current role as Marketing Manager Display Integration, Frank and his team supports the Avnet team and their customers concerning the integration of display products into customer applications and steers and extends the product lines of SimplePlus and MipiPlus display solutions.

More From Author

A Displays Technology Guide for Electronics Engineers

By Frank Ploenissen - January 10, 2025

Technical article

Selecting the right display and ensuring its protection are crucial steps in the product design process. This guide will help engineers navigate the complex landscape of displays, including cover glass options and integration processes.

How to beat the heat when using TFT displays

By Frank Ploenissen - October 14, 2024

Technical article

When devices are designed for use outdoors, there are immediately several challenges to overcome and, for us, one of the most important is getting the balance right when it comes to brightness. But why? Surely, to counteract the effect of strong sunl

A 5” display screen with black border and yellow interface against a white background.

Flexible, low-cost and reliable: the new 5” SimplePlus

By Frank Ploenissen - August 16, 2024

Technical article

Well, what do you know, another SimplePlus product has been added to our portfolio! Hot on the heels of the muscular new 7” SimplePlus, we have added a new and pleasingly low-cost 5” display.

7” SimplePlus display, photographed on a white background.

SimplePlus 7" – with a bit more muscle

By Frank Ploenissen - July 15, 2024

Technical article

Our customers love the 7” SimplePlus because it’s a great display that gets the job done, balancing cost and performance. So, it wasn’t long before we were asked to make it a little… tougher, for use outdoors. As ever, your wish is our comman

Is your display up to scratch?

By Frank Ploenissen - June 27, 2024

Technical article

It’s important to take a step back and consider just what your application really needs when it comes to wear and tear. Because while the ultimate in toughness might be your immediate choice, do you really need all that power?

Bright, brighter, brightest? Why a display backlight system is more than meets the eye

By Frank Ploenissen - May 17, 2024

Technical article

Let there be light! If only it was that simple in the world of display backlight systems. To begin with, the human eye doesn’t perceive light in a linear way.

Colour, style and shape: the art of coverglass

By Frank Ploenissen - May 17, 2024

Technical article

How many times have you touched a glass screen today? Ten? Twenty? Thirty? More? Unless you’re actively monitoring your screen time, it’s barely even a consideration. But the kind of glass you interact with matters.

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