Avnet’s Smart Retail solution is best suited for shopping malls, supermarkets and other retail settings. Using sensors, beacons, and our IoTConnect™ cloud platform, the solution helps retailers personalize the in-store experience by allowing them to send personalized offers straight to a customer’s mobile device when they are nearby or in the store. Benefits to retailers:
- Elevate the consumer experience
- Real-time promotions and interaction
- Increased sales and reduced customer churn
- Detailed customer segmentation for targeted marketing
- Detailed analytics via admin back end
- Indoor navigation guidance
- Align goals with customer interest
- Measure success of ad campaign
- No technical skills required
Solution features
- Create customer groups
- Interactive media campaigns
- Mobile wallet integration
- Indoor navigation system
- Create geofences for targeted marketing
- Rich insights and in-depth analysis
- Real-time chat to respond to questions
Facial recognition and machine learning options
- Integrate facial recognition and machine learning to deliver e-concierge services via a kiosk. This smart system can then deliver real-time campaign suggestions and the ML model will result in increasing accuracy for the kiosk.
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